Comparison table
Compare your brand with the competition, feature by feature, in a clean two-column table with icons and a highlighted column.
The Comparison table section shows a list of features or benefits, with a column for your brand and a column for your competitors. Each row can show text, an icon, or both. Highlight one column to make your side stand out.
On desktop it shows as a table. On mobile, each row becomes a small card with both columns side by side.
1. Our guide to set up a Comparison table section:
The section is added with five rows. Click Add block → Row to add more, or drag rows to reorder them.
2. Section settings
Section header
Heading: The title above the table. Leave it blank to hide it.
Heading size: 15–80px.
Heading alignment: Left / Center.
Column headings
Column 1: The heading of the first column, for example your brand name. If you leave it blank, "Your brand" is shown.
Column 2: The heading of the second column. If you leave it blank, "Your competitors" is shown.
Highlight
Highlight column: Adds a background and an outline to one column: None / First / Second.
Color scheme: The colors of the highlighted column. On mobile, it also colors each row's label.
Corner radius: Rounds the corners of the highlighted column, 0–40px.
Section padding
Top padding and Bottom padding: 0–100px.
3. Block settings
Row block
Label: The feature or benefit you're comparing, shown at the start of the row.
Column 1 and Column 2 (the same settings for each column)
Content: Short text for this cell, for example "Free" or "2–3 days".
Icon: Choose from 30 built-in icons, such as Check mark, Truck or Lock, or None.
Alternative icon/image: Upload your own icon or small image. It replaces the built-in icon.
Icon size: 14–100px.
4. Tips
Keep each cell short. A check mark with no text is often clearer than a sentence.
Use Check mark in your column and leave the competitor cell empty, or add your own "cross" image with Alternative icon/image, to show a difference at a glance.
Set Highlight column to First and use a contrasting Color scheme so shoppers' eyes go straight to your brand.
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