Follow on social media
Show a grid of your social images and video reels with a follow button, to build social proof and grow your Instagram or TikTok audience.
The Follow on social media section shows a grid of images and video reels from your social channels, with a heading and a follow button. Use it to build social proof and encourage customers to follow your brand on Instagram or TikTok.
1. Our guide to set up a Follow on social media section:

The section is added with four Image blocks. You can add Image and Video reel blocks, and reorder or remove them.
2. Section settings
Subheading: A short line shown above the heading.
Heading: The main title of the section.
Heading size: 15–80px.
Space between blocks: The gap between images, 0–100px.
Columns on desktop: 3–6.
Button
Icon: Instagram / TikTok. The icon shown on the follow button.
Button label: The text on the button, for example Follow us on Instagram. Leave it blank to hide the button.
Button link: Your social profile. The link opens in a new tab.
Use outline button style: Shows the button with an outline instead of a solid fill.
Mobile layout
Columns on mobile: 1–3.
Enable swipe on mobile: Shows the items in a swipeable row on mobile.
Corner radius
Follow button: Rounds the corners of the follow button, 0–40px.
Section padding
Top padding: 0–100px.
Bottom padding: 0–100px.
3. Block settings
Image block
Image: The image to show, such as a social post.
Link: Optional. Makes the image clickable, for example to the post on Instagram.

Video reel block
Shows a video as a round, muted preview that plays on a loop. When a customer clicks it, the video opens in a pop-up with sound.
Video: A video uploaded to your Shopify files. The block is hidden until you add a video.

4. Footer block
You can also show a small Instagram gallery in your footer with the Follow on Instagram block. In the theme editor, open the Footer section, click Add block and choose Follow on Instagram. See Footer settings.
Width: The width of the block in the footer on desktop, 10–100%. On mobile, footer blocks are always full width.
Heading: The block's title.
Desktop content alignment: Left / Center.
Profile
Instagram handle: Your handle, for example
@yourstore, shown under the images.Profile link: Your Instagram profile. Makes the handle clickable, and is used for any image without its own link.
Show Instagram icon next to handle: Adds the Instagram icon before the handle.
Images
Images to show: 2 / 3 / 4.
Image shape: Square / Portrait.
Corner radius: 0–40px.
Image 1 to Image 4
Image and Image link: Each image and an optional link to its post.
5. Tips
Mix Image and Video reel blocks to make the section feel lively.
Link each image to its original post so customers can like and comment.
Match Columns on desktop to the number of blocks so the grid fills a full row.
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