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Follow on social media

Show a grid of your social images and video reels with a follow button, to build social proof and grow your Instagram or TikTok audience.


The Follow on social media section shows a grid of images and video reels from your social channels, with a heading and a follow button. Use it to build social proof and encourage customers to follow your brand on Instagram or TikTok.

1. Our guide to set up a Follow on social media section:

Steps:

  • In the theme editor, click Add section.

  • Locate Follow on social media.

  • Click Save.

Follow on social media in the Add section list

The section is added with four Image blocks. You can add Image and Video reel blocks, and reorder or remove them.

2. Section settings

  • Subheading: A short line shown above the heading.

  • Heading: The main title of the section.

  • Heading size: 15–80px.

  • Space between blocks: The gap between images, 0–100px.

  • Columns on desktop: 3–6.

  • Button

    • Icon: Instagram / TikTok. The icon shown on the follow button.

    • Button label: The text on the button, for example Follow us on Instagram. Leave it blank to hide the button.

    • Button link: Your social profile. The link opens in a new tab.

    • Use outline button style: Shows the button with an outline instead of a solid fill.

  • Mobile layout

    • Columns on mobile: 1–3.

    • Enable swipe on mobile: Shows the items in a swipeable row on mobile.

  • Corner radius

    • Follow button: Rounds the corners of the follow button, 0–40px.

  • Section padding

    • Top padding: 0–100px.

    • Bottom padding: 0–100px.

3. Block settings

Image block

  • Image: The image to show, such as a social post.

  • Link: Optional. Makes the image clickable, for example to the post on Instagram.

Image block settings and result

Video reel block

Shows a video as a round, muted preview that plays on a loop. When a customer clicks it, the video opens in a pop-up with sound.

  • Video: A video uploaded to your Shopify files. The block is hidden until you add a video.

Video reel playing in a pop-up

You can also show a small Instagram gallery in your footer with the Follow on Instagram block. In the theme editor, open the Footer section, click Add block and choose Follow on Instagram. See Footer settings.

  • Width: The width of the block in the footer on desktop, 10–100%. On mobile, footer blocks are always full width.

  • Heading: The block's title.

  • Desktop content alignment: Left / Center.

  • Profile

    • Instagram handle: Your handle, for example @yourstore, shown under the images.

    • Profile link: Your Instagram profile. Makes the handle clickable, and is used for any image without its own link.

    • Show Instagram icon next to handle: Adds the Instagram icon before the handle.

  • Images

    • Images to show: 2 / 3 / 4.

    • Image shape: Square / Portrait.

    • Corner radius: 0–40px.

  • Image 1 to Image 4

    • Image and Image link: Each image and an optional link to its post.

5. Tips

  • Mix Image and Video reel blocks to make the section feel lively.

  • Link each image to its original post so customers can like and comment.

  • Match Columns on desktop to the number of blocks so the grid fills a full row.

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