# Badges

***

The **Custom badge** feature allows you to highlight products with unique labels such as *“New In”* or *“Best Seller”*, helping draw attention and boost conversions.

#### **I. How to add a custom badge?**

1. Go to **Shopify admin → Products**
2. Select the product(s) you want to highlight

<figure><img src="https://1670075522-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6M5ltDUBhmgWKXclaWBK%2Fuploads%2FX5ZZftLF5qjfkiH47NU5%2FScreenshot%202026-03-31%20at%203.07.57%E2%80%AFPM.png?alt=media&#x26;token=9369a318-eac4-4768-8f01-0da60036f99b" alt=""><figcaption></figcaption></figure>

3. Add the tag: **`_theme_custom_badge`**

<figure><img src="https://1670075522-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6M5ltDUBhmgWKXclaWBK%2Fuploads%2FF2aTYGXwQ8HLDaUCxhHt%2FScreenshot%202026-03-31%20at%203.10.21%E2%80%AFPM.png?alt=media&#x26;token=94b5eaa0-5087-49b0-82a2-d8cceeb594e1" alt=""><figcaption></figcaption></figure>

3. Click **Save**

#### **II. Theme settings setup**

1. Navigate to **Theme settings → Badges → Custom badge**:
2. **Enable custom badge:** When enabled, products with the `_theme_custom_badge` tag will display the badge.
3. **Badge text:** Enter the text shown on the badge (e.g., *New In*, *Best Seller*).
4. **Background & Text:** Customize the badge’s background and text colors to match your branding.

<figure><img src="https://1670075522-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6M5ltDUBhmgWKXclaWBK%2Fuploads%2FDgtRx0KHp4rwHBxLmlrJ%2FScreenshot%202026-03-31%20at%203.14.17%E2%80%AFPM.png?alt=media&#x26;token=40c837b5-0954-4cd5-b4a7-e44685efb878" alt=""><figcaption></figcaption></figure>