Where do Email signup form submissions go?
To collect customer emails from your online store, add one or more email signup forms. The theme offers these forms:
Email signup section: add it to any page template. Learn more about the Email signup section
Email signup banner section: used on the password page by default.
Footer: the Email form block, or the Show email signup setting in the Footer section. Learn more about footer blocks
Email popup: a popup in the Overlay group of the theme editor.


All of these forms work the same way. When a customer submits a form, their email address is saved in your Shopify admin under Customers, as a customer subscribed to email marketing. Each subscription creates a customer profile.
Go to Shopify admin > Customers to see everyone who subscribed through your signup forms.

Note: You can use your customers' emails to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.
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