The 404 page appears when visitors visit a page that doesn't exist on your store. This may occur when an incorrect URL is entered or the page has been deleted or hidden.

The 404 page includes a simple layout that displays a 404 message "Page not found" and a button to redirect customers back to the home page.

You do not need to set up a 404 page - it shows by default - but you can choose to add custom theme sections and edit the default theme content.

How to edit 404 page?

To keep customers shopping, you may want to add some custom theme sections, such as a featured collection or a collection list.


  • In your theme editor, use the Templates selector to open Others > 404 page.

  • Add and edit theme sections (link article: Sections) to customize the layout of your page.

  • Click Save.

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